Marketing for Healthcare
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Social Media Marketing For The Healthcare Industry
Social Media What Is Effective
LinkedIn has a mostly professional audience, this means your page is often seen by business-minded individuals which can often be a difficult audience to connect with through other platforms. Using this platform can help target niche groups with active users.
Instagram is a photo and video sharing platform that is mostly used on the mobile app. The user base is large and spans a younger viewing audience. Followers see posts on their home page. It is great for info-graphics and company updates and can boost reputation management.
YouTube
Youtube has more than 1 billion unique visitors each month. It is a video platform and is effective for posting content that may help demonstrate the companies knowledge and provides an opportunity to update your patients with latest health information or company services.
Twitter’s platform is text post based but not exclusively and taking advantage of Twitter’s hashtag system can expand the reach of your content to a wider audience. This also gives the opportunity for active feedback and allows you to see what is being said about your company.
Facebook has the largest audience at over 2.45 billion registered users. A huge advantage of advertising here is the visibility it could give to your company. This makes Facebook a great choice for any business. With the option to advertise based on location, you can vastly increase your reach.